Full Stack Manager - Lodging Newsletter September 30, 2022

By Wm, May
Published: 09/30/22 Topics: Lodging Newsletter Comments: 0

Today, I would like to introduce you to some brand new terminology. In the software industry, corporations are anxious to hire what are called "Full Stack" software engineers.

Surprisingly most software programmers don't know everything about the hardware or software they are creating, designing or working on. There is simply too much to learn.

Some programmers are skilled at building the interface you see on a website, but cannot create the databases necessary to power it. Other staff members can tweak databases to function fabulously, but don't know how to design a beautiful functioning website users will love. Then there are technical staff who manage the hardware, perform backups, connect to the internet, and speed up performance.

Each engineer spends every day just keeping up on scientific advances of their own narrow niche. Doing more requires excess study, comprehension and mastery.

So, it is the rare individual who can master every skill and grasp how to ensure all those parts work together seamlessly. That person is called a "Full Stack" engineer, the highest paid professional in the group.

Full Stack Vacation Rental Managers - Vacation Renting now requires Full-Stack Managers. Except every newly fledged property manager figures they have it all figured out. Even though they have no experience, no training, no education.

Of course, they did buy a book, they did watch some videos, they did stay in a rental, and they did read all these articles that promote how the vacation rentals are a road to "Get rich quick." (Books are not so foolish as to use those words.)

Is it the rare experienced, studied and intelligent vacation rental manager who has mastered every possible skill sufficiently to be called a "Full Stack" Vacation Rental Manager, and who knows the job requires a never-ending pursuit of more smarts.

This month's newsletter outlines why our partners are some of the few "Full Stack" firms around. And why you should hire us, if you have not done so already.

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Full Stack vacation rental managers study, train, evaluate, innovate and search for what's new and what works.

Hospitality - No one should manage lodging properties unless they love being hospitable. Frankly, not everyone is suited to the job of hosting guests to feel at home in the homes.

Staffing - Finding, nurturing and retaining people willing to work any day of the year, cleaning up messes, and doing it in bad weather while continuing to smile, is what keeps us going, while non-full stack managers have a revolving door of unreliable workers.

Cautious - Serving consumers requires managers to be careful with advertising, booking guests, preparing homes, providing customer service, while requiring guests to behave. Novice managers put homes at risk.

Education - There are books, manuals, videos and seminars for newbie managers (and owners), but they can contain self-serving "guidance" from authors only looking to promote themselves. No one method or philosophy works well in every geographic area, and we can prove that.

Commitment - People new to management learn this is not the usual 9AM to 5PM job. Online websites churn out bookings, inquiries come around the clock, guests text and email at all hours, electricity goes out, appliances fail. Managers who do not wok basically all the time, lose money for property owners. Full-Stack managers are responsible to handle such things 24-7-365.

Technology - Advertising on hundreds of websites sounds good but integrating rates, dates, details and credit cards must be accurate and timely, to avoid double-bookings and unhappy guests. Our on-staff engineers have been mastering this process for decades, while other managers rely on canned inflexible software so their clients lose.

Yield - Dynamic rates, determined by supply and demand telemetry, are new to vacation rentals, but Full-Stack managers use them to create the highest earnings per home. Even though powered by artificial intelligence, yield management is not "set it and forget it." If your manager does not have a rate guru, your income goes down.

Creativity - While others now proclaim the use these, we have used HDR photos, 3D Tours, graphics, printed materials, watercolor floor plans, and a custom booking website for every property well before anyone else. Non-full stock managers are not even aware this must be done.

Feedback - Full-Stack managers know that perfect is not possible, but must be pursued. Houses, advertising, bookings and guests are complicated. We motivate staff by never raising our voices, never belittling. We do great things and fix what needs it. Novices do not follow the Golden Rule, as we do, which is their mistake.

Flexibility - Although other managers have promised "full service" management, with momentous changes to our industry, most never did and still do not. Our services vary from a-la-carte to full service to fit each owners' preferences and with fees equally as flexible.

Our team is not perfect, but we are perfectly suited to strive 365 days a year to do just that.

Author: Wm, May, Vortex VIP
Blog #: 0927 – 09/30/22

Sponsor: Vortex VIP – – VortexVIP.com