Snoqualmie Falls Lodge - Lodging Newsletter January 31, 2023

By Wm, May
Published: 01/31/23 Topics: Advertising, Lodging Newsletter Comments: 0

The "Country Breakfast" at the Snoqualmie Falls Lodge outside Seattle, Washington consisted of just about every kind of breakfast item you could imagine.

Hotcakes, sausage (patty or links), waffles, eggs (fried, sunny-side up, over-easy or scrambled), biscuits, bacon, berries, french toast, ham, fruit, roast beef, tea, mimosas and Irish cream coffee. It even included dry cereal, granola, yogurt, toast and old-fashioned steel-cut oatmeal..

New diners were always surprised when the servers delivered dish after dish without asking. But what made the meal so famous was when the staff climbed a ladder and poured "honey form on high" onto fluffy buttermilk biscuits. (And of course the honey was from the Lodge's own honey bee hives)

On Sunday's, guests stood in long lines for hours just for the chance to splurge on more food than anyone could possibly eat in a single setting.

The advertising agency, in which I was a partner, learned from the property owner that doing things just a bit different is all it takes to stand-out from the competition.

Of course, the Lodge already had the full foundation of a sparkling clean dining room, an ever-smiling staff, along with food that was hot on delivery and perfectly tasty. But with the creativity of the menu and serving performance, it stood out.

Although the internet now dominates advertising, we still conclude that anything that can be done to make a vacation rental, inn or resort desirable will translate into extra guests and greater income.

==========================

Of course, promoting the positives of each vacation rental attracts guests. But giving them an accurate and intricate view of the homes relieves their worries about renting which makes them comfortable, too.

Everywhere - Properties are listed on hundreds of websites, including the giants like VRBO and AirBnB. Making it easy for guests to find the properties makes it easy for them to book them.

Local - Our destination websites appeal to guests who want to rent local and support local. And we show what's fun, where to eat and what to do.

Unique Spots - By building a full-featured booking website for each individual house, those guests who want out-of-the ordinary can find that. Something just for them. But with all our services.

Private Label - For Inns, Resorts and Communities, the websites we create and administer promote the complex instead of our company. Guests don't rent managers, they rent homes.

Imagery - As early adopters of High-Dynamic-Range photography, guests are fully informed about what every property has (and doesn't have.) Drone photos reassure guests about the property, the neighbors and the area.

Floor Plans - After all this years, it is astonishing to see that competitors still don't provide easy-to-view layouts Where will grandma sleep? And all the kids? Rather than sell, plans show.

Ease of Booking - Making and paying for lodging is swift. Guests get quick confirmation to know their plans are solid. Staff are on duty every day of the year and are easier to reach than all our competitors.

2-Click Signature - With their emailed confirmations, guests click to sign their contract and confirm payment. Safer for owners and fast for guests.

Personality - Every guest is phone while booking to acknowledge their enthusiasm for renting. Callers love people who they can "see" smiling when they talk. They select and book quicker and easier.

Nervous Arrivals - Can they find it, are the keys or codes handy, is there backup to ensure everyone gets in at any time of the day? Yes, yes and yes. Before they get in, they worry. Once inside, they leave stress behind.

New to Town - Inside the place, guests get further instructions about the house, the area and the rules. That makes it smooth for them to enjoy the property.

Instructions - Prior to arrival, visitors get extensive property and area facts and knowledge. The best surprise is no surprise.

Instant Service - Guests can call anytime to reach a live human helper 24-7-365. Questions are answered or staff dispatched to property for most any little thing. Guests expect to be taken care of. So we do.

Author: Wm, May, Vortex VIP
Blog #: 0939 – 01/31/23

Sponsor: Vortex VIP – – VortexVIP.com