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Wallowa Valley - Lodging Newsletter July 31, 2024

By Wm. May
Published: 07/31/24 Topics: Education, Investment, Lodging Management, Lodging Newsletter, Profit, Selling, Vacation Rental Management, Yield Management Comments: 0

After decades in lodging management we have learned a few things. Actually many things. More accurately, hundreds of things. Maybe even thousands. All are valuable to clients.

They could be called "Best Practices" or "Proven Policies" or "Operating Procedures." But we like to call them "Fingers in the Dike" because, if you know where the holes, are you can prevent a flood.

That is why we approach every new question, issue, idea, compliment or even complaints in this way:

First - Solve the problem, issue, or new (never been seen before) situation. ASAP.

Second - Formalize solutions into training, documentation, and actions, so if an issue comes up again, everyone here knows exactly what to do well before they need to do it.

That second point takes us extra effort, time, and sometimes money, but it saves that amount over and over again.

As a young man, I did not stay in Boy Scouting long, but I did memorize their motto. And over the years I have come to realize it is exactly what is needed to run a business, take on life, and even manage vacation rentals:

Be Prepared

Our competitors range from small local companies, to giant corporations, to newbie free-lance title "Co-hosts". So, it is surprising how ill prepared all of them are.

It is enjoyable to explain how our advertising, marketing, reservations, rate setting, photography and other skills will generate more income and profit for owners than the other managers can hope to do.

But most of all, owners need us because we have been-there, done-that, and are fully prepared with what may come.

Many variables are at the owners discretion, but we will always chime in with which finger should go where in the dike. Here are just a few:

Instructions - It is not enough to just provide the address. Emailed, mailed, or online instructions assist guests in flying, driving and finding the property. Even so, staff must answer phones 24-7-365.

Arrival - Whether using elocks or keysafes for entrance a toll-free phone number must be posted for guests who forget their code, can’t turn a key, or are lost in the dark.

Guest Books - It is fun to read that visitors love the house as much as you do. But not so fun when they complain about the weather, or draw in nasty photos. (It does happen.) Instead a professional handy "Welcome Book" that thanks guests, gives them home details, and mentions area attractions is better.

Signage - The old slogan goes, "Tell them and then tell them you told them." A few professional strategic signs inside houses called "Notices" pleasantly remind guests of the rules.

Pet Friendly - Allowing dogs (no other pet type) will increase income. Accidents are rare, and visitors willingly pay a pet cleaning fee. If you reject dogs, but bring your own, people will presume the property is dander-free when it’s not.

Support Animals - Federal law prohibits refusing service to people with support animals. A few qualifying questions are allowed, but intimidating questions result in large penalties. Don’t question those people. (Currently, emotional support animals are NOT required to be allowed.)

Wine Basket - A bottle of wine sounds hospitable. But that is not legal, and eventually a wine snob will give you a bad review no matter quality. The solution? How about a bottle of Martinelli’s non-alcoholic cider? Everyone loves it. Kids can drink it. And it’s far cheaper.

Water Craft - While providing kayaks, paddle boards, or even boats sounds like a surefire way to attract guests, that presents a huge liability risk. And surprisingly, it won’t increase occupancy, rates or net income. Don’t include photos of anything that will not actually be provided, or the guest will demand a credit.

Games - Jig-saw puzzles are a joy for families, but soon pieces go missing, prompting a guest to leave a snarky review about that. Puzzles without pieces are best.

Door Web Cameras - Surveillance must be disclosed in writing to guests. But they won’t get approval from their invitees. So some will scream murder when they feel spied upon. If you must, limit cameras to those mounted high and facing the driveway only.

Guest Monitoring - Incidents of misbehavior are very rare, but newly developed noise and Wi-Fi monitors help managers monitor occupancy and keep neighbors happy.

Telephone - Yes, everyone has a mobile phone, but they may not be reachable or may turn them off while on holiday. Installing a "land line" can be done inexpensively and your manager can always reach guests.

Author: Wm. May – Administrator, Vortex VIP
Blog #: 0998 – 07/31/24

Sponsor: Vortex VIP – – VortexVIP.com

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