Bill's Bountiful Blog
May I keep you posted on my thoughts, ideas, observations, and silliness?. Am I serious? Is it relevant?. Does anyone care? Probably not much.
But in today's age of everyone has something to say, why not me? And who can blame me for jumping into to the pool? For speaking up For laying it out?
"Freedom of the press is guaranteed only to those who own one." - Thomas Wiley, Journalist
By Ron Lee
Published: 02/21/17 Topics: AirBnB, Marketing, Photography, Property Management Comments: 0
Becoming a professional lodging photographer has never been easier.
All you need is a camera and business cards. Just put the words "Professional Photographer" on the cards and people will think you are a pro.
Can you imagine a doctor getting away with that? Would you go to a dentist who says, "I am a professional dentist" who didn't have the training? Yikes. Those people would be driven out of the industry.
Unfortunately, there have always been a greatly many people who love the idea of being an artist, a photographer. It sounds like such a great job. For Inns, Resorts & Vacation Rentals, photos are the way guests make instant decisions to view your property or pass on to the next.
No longer is it necessary to burn hundreds of dollars of physical film, toil in the dark room and only later learn if your photos were adequate. Now a good digital camera gives you a thumbnail view instantly that you can call "good enough."
But, great camera gear doesn't make you a true photographer any more than buying your new born child a piano and pronouncing them a "Concert Pianist."
Today, a new higher title has been added to the photography professional. Its called "High Dynamic Range," or HDR, and it is a vastly superior way of shooting, processing, and delivering world class photography. It is a requirement for almost all photos, but an absolute requirement for shooting interior architectural images.
HDR Photos are crisp, clean and brighter, but only enough to match what the human eye actually perceives. By comparison, non-HDR photos are fuzzy, bland, and actually underestimate and mis-represent the property.
Unfortunately, most professional photographers are no longer professional because they are more in love with being "Artists" than they are in spending thousands of hours mastering HDR.
That means more lodging operators are wasting lots of money hiring pros or don’t begin to understand HDR.
To see the difference between Pros and HDR Pros, all you have to do is spend a little time examining listings on your favorite websites like VRBO.com, Expedia.com, or even AirBnB.com.
A company called Evolve Vacation Rentals offers "Free Professional Photography" to property owners. Because Evolve does not have on site staff they must call any "professional photographer" they can find and hire them without realizing that non HDR photos are robbing their listings of maximum bookings.
Headquartered in Portland, Oregon, Vacation Rentals does the same thing. Their recent foray into Matterport 3D photos is a good start, but ignoring HDR still photos causes them to lose bookings.
Turnkey Rentals out of Austin is trying to take over the world, but right there on their home page are fuzzy, out of focus, non-HDR photos. How could a management company call themselves professional when the number one listing tool - photos - are all messed up?
All of these companies talk the professional photographer game, but non walk the walk. And all because they refuse to spend the slightly more money necessary to find and employ high level HDR photographers.
Ignoring the absolute requirement for HDR photos is like the proverbial canary in the coal mine. If your manager does not understand the difference between truly professional HDR photos and want to be professional photographers, what else don’t they understand?
Author: Ron Lee – Not a Photographer, Signatour Photo Team
Blog #: 0521 – 02/21/17
Sponsor: Signatours Photo Team – It is not enough to have a camera and cards that say you are photographer. Today's technology demands study, practice and perfection along with an artists eye. Every Signatour photographer has all of those along with a support and professional staff to ensure the highest quality HDR photos. – Signatours.com
By William May
Published: 10/31/15 Topics: Advertising, Marketing Comments: 0
For many years the Philadelphia Cheese Steak shop occupied a triangle corner on busy Madison Avenue on Seattle's Capitol Hill. It seemed to do well but changed hands a few times and gradually did the restaurant slow decline dance.
Meantime, just up the street the Bottle Neck bar opened and soon became a favorite hang out. When Philly closed, the proprietors - Erin Nestor and Rebecca Denk - grabbed the additional space and opened a nice neighbor burger joint. They called it "Two Doors Down" because, of course that is where it was.
Sometimes naming businesses and products is easy but often it is a long laborious chore. Who knows how the new restaurant got its name, but it is brilliant, memorable and fun. That fits the new decor and the food.
Halloween heavy traffic raced past Two-Doors, just as traffic always does, but ahead on the trek home cars were slowing and some pulling over to grab a burger.
All because someone, maybe the genius who named the restaurant, created a cheap but compelling reason to drop into the restaurant.
Pumpkins are cheap. A few orange LED Christmas type lights didn't break the bank. surely the staff had fun making them. Or maybe the customers made them. (What fun.)
Putting the pumpkins in the window would have worked, but simply putting them on the street made them impossible to miss. On this rainy dreary night. It was warm. It was compelling.
They must have sold far more burgers that night because who could resist?
Accepting expensive solutions from advertising experts can produce great results, but advertising is always trial and error no matter how well researched.
On the other hand, creative thinking always wins over new customers, makes existing customers smile and makes the cash register ring.
Author: William May, MayPartners Advertising
Blog #: 0458 – 10/31/15
Sponsor: MayPartners – Pumping Advertising for decades but a new kinda marketing machine. Old fashioned marketing smarts with new technological know how. Our platform of constant promotion pumps up your sales. But you gotta call us now to start. – MayPartners.com
By Wm. May
Published: 05/27/15 Topics: Marketing, Vacation Rentals, Videos Comments: 0
Recently, a number of websites - including some Vacation Rental portals - have begun using videos as a kind of background image that depict people using vacation rental homes.
Maybe you have seen them. Often they are mundane and slow moving but even the slight movement attracts attention.
There is no sound, and no titles and they are seemingly used mostly as a graphic element - to indicate that staying in the home is comfortable and desirable.
Unfortunately, they do the opposite because no one realized the implications that make the videos creepy.
- One depicts a young woman asleep in a disheveled room as she wakes up.
- Another shows a dad and daughter playing on the top bunk of a bed.
- Another shows a couple of men making breakfast, in a none too attractive tiny kitchen.
All of these feel like they were video taped by a peeping tom when the people were not looking. Viewing them should make you feel uncomfortable.
So who thought this was a good idea? Maybe a peeping tom or voyeur?
The videos are often grainy, or perhaps faded which inadvertently indicates the videos were shot a non-professional camera. That too implies they were taken without the subjects approval. Even more creepy.
By comparison, some videos are exterior long shots of the ocean with boats moving, or waterfalls falling, some have people far in the background.
Those videos are more reassuring because they were clearly taken in a public space and not of some one in a private bedroom in their jammies. The subtleties between various videos is the difference between acceptable and creepy.
Author: Wm. May – Volunteer, Vacation Rental Association
Blog #: 0398 – 05/27/15
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