Bill's Bountiful Blog
May I keep you posted on my thoughts, ideas, observations, and silliness?. Am I serious? Is it relevant?. Does anyone care? Probably not much.
But in today's age of everyone has something to say, why not me? And who can blame me for jumping into to the pool? For speaking up For laying it out?
"Freedom of the press is guaranteed only to those who own one." - Thomas Wiley, Journalist
How to Become a Professional Lodging Photographer
By Ron Lee
Published: 02/21/17 Topics: AirBnB, Marketing, Photography, Property Management Comments: 0
Becoming a professional lodging photographer has never been easier.
All you need is a camera and business cards. Just put the words "Professional Photographer" on the cards and people will think you are a pro.
Can you imagine a doctor getting away with that? Would you go to a dentist who says, "I am a professional dentist" who didn't have the training? Yikes. Those people would be driven out of the industry.
Unfortunately, there have always been a greatly many people who love the idea of being an artist, a photographer. It sounds like such a great job. For Inns, Resorts & Vacation Rentals, photos are the way guests make instant decisions to view your property or pass on to the next.
No longer is it necessary to burn hundreds of dollars of physical film, toil in the dark room and only later learn if your photos were adequate. Now a good digital camera gives you a thumbnail view instantly that you can call "good enough."
But, great camera gear doesn't make you a true photographer any more than buying your new born child a piano and pronouncing them a "Concert Pianist."
Today, a new higher title has been added to the photography professional. Its called "High Dynamic Range," or HDR, and it is a vastly superior way of shooting, processing, and delivering world class photography. It is a requirement for almost all photos, but an absolute requirement for shooting interior architectural images.
HDR Photos are crisp, clean and brighter, but only enough to match what the human eye actually perceives. By comparison, non-HDR photos are fuzzy, bland, and actually underestimate and mis-represent the property.
Unfortunately, most professional photographers are no longer professional because they are more in love with being "Artists" than they are in spending thousands of hours mastering HDR.
That means more lodging operators are wasting lots of money hiring pros or don’t begin to understand HDR.
To see the difference between Pros and HDR Pros, all you have to do is spend a little time examining listings on your favorite websites like VRBO.com, Expedia.com, or even AirBnB.com.
A company called Evolve Vacation Rentals offers "Free Professional Photography" to property owners. Because Evolve does not have on site staff they must call any "professional photographer" they can find and hire them without realizing that non HDR photos are robbing their listings of maximum bookings.
Headquartered in Portland, Oregon, Vacation Rentals does the same thing. Their recent foray into Matterport 3D photos is a good start, but ignoring HDR still photos causes them to lose bookings.
Turnkey Rentals out of Austin is trying to take over the world, but right there on their home page are fuzzy, out of focus, non-HDR photos. How could a management company call themselves professional when the number one listing tool - photos - are all messed up?
All of these companies talk the professional photographer game, but non walk the walk. And all because they refuse to spend the slightly more money necessary to find and employ high level HDR photographers.
Ignoring the absolute requirement for HDR photos is like the proverbial canary in the coal mine. If your manager does not understand the difference between truly professional HDR photos and want to be professional photographers, what else don’t they understand?
Author: Ron Lee – Not a Photographer, Signatour Photo Team
Blog #: 0521 – 02/21/17
Sponsor: Signatours Photo Team – It is not enough to have a camera and cards that say you are photographer. Today's technology demands study, practice and perfection along with an artists eye. Every Signatour photographer has all of those along with a support and professional staff to ensure the highest quality HDR photos. – Signatours.com
Drones Will One Day Be Old News
By William May
Published: 05/01/15 Topics: Hotels, Photography Comments: 0
At a recent meeting of hotel operators the questions were all about drone photography.
Signatour Photo Team Experts were there to display dramatic " Before And After" photos showing how bad lodging properties can look online and how attractive they become when properly shot in the HDR photo technique.
But every admiring hotelier also wanted to know how to get an aerial photo shot of their hotel from a drone. Amazon.com is going to delivery packages with them. Hobbyists are sending drones into their neighbors yards and they are regularly featured on the news.
Of course, shooting an aerial, or a series of them, can be helpful in showing guests exactly where they may be staying. We are happy to provide that services to our clients.
But soon, every lodging property will have aerials and then property managers will need to find a new and better way to attract guests.
Good news - that ability already exists and it is called High Dynamic Range.
To clarify, HDR is not the HD as is common in High Definition television and computer monitors. Read our white paper: HDR is not the HD
Said one, "Damn, I just paid a photo vendor, recommended by my Franchisor, a bunch of money for what are junk compared to yours."
More good news - Signatour guarantees our photos will impress and even stun you with their accuracy and vibrancy, or your money back.
Frankly it is an easy guarantee to make because we have spent a decade perfecting our Perfect Touch product. No one can match it. And we will throw in the drone shots too.
Author: William May, Signatour Photo Team
Blog #: 0395 – 05/01/15
Sponsor: Signatours Photo Team – Our Perfect Touch photos use High Dynamic Range (HDR) To create the most accurate and compelling photos every devised for architectur, hospitality and loding properties. Affordable Too. Just call 866-765-7520 today. Get more bookings tomorrow. – Sigantour.com
How to Choose a Vacation Rental Photographer
By William May
Published: 03/01/15 Topics: Photography Comments: 0
Exciting indeed is the increase in lodging consultants and experts who put great photos at the top of the list for improved bookings.
Guests give websites but a few scant seconds to decide if it's professional, if it has what they need, and whether they are willing to look further. In two seconds, most people can read only a few words but a glance at a photo reveals dozens of thoughts and conveys quality, emotion, and content.
So why do those who tout themselves as experts constantly talk about the need to hire a professional photographers but then recommend vendors whose work is not up to modern standards?
An easy comparison of various vacation rental photographers will reveal the obvious differences. To help illustrate the differences, here are questions to answer when considering a photographer for an Inn, Resort, Hotel, or Vacation Rental Home.
Education - Digital cameras are great but it is not easy to use every bell and whistle to create accurate, stunning photos. If your photographer did not get a professional education then they won't know how to do everything they should.
Self Taught - Teaching yourself to shoot photos is fine, but unless you have 40+ hours (per week) to devote to the craft and for many years, you can't keep up on technology.
Flash Lighting - If your photographer uses a flash attachment to shoot your homes, they are shooting incorrectly. With today's technology, all photos should be done using High Dynamic Range techniques. Because HDR relies on multiple shots and accounts for each pixel at different exposures, a flash should never be needed.
Raw format - All great HDR photos must be shown using a camera's raw format because it is the most densely packed number of pixels. With more pixels, color correction, toning, and sharpening have the best chance for establishing accuracy. Any photographer who does not shoot in RAW, is not up on technology.
License - Sometimes you can get a better deal on prices if you only need the photos for limited use. For example, if you put them on your website but not elsewhere the price maybe lower. If you want all internet rights, usually a bit higher. And if you want exclusive rights, even denying the photographer the right to display them on his portfolio website; that can get trickier.
Travel - If your photographer is local he is less likely to be at the top of his game. Great photographers are in demand which means they usually travel from destination to destination. That is because they are in demand.
Time - Hiring someone who is instantly available should make you wonder why they are always available. Sure you might get lucky to fit in a shoot between your photographers other sessions.
Speed - Anyone who can shoot your property one day and have dozens of quality HDR photos to you the next, is fooling you. Retouching photos and creating HDR masterpieces takes time and talent. A photographer who needs some time to complete work is more likely to produce excellent products.
Weather - Even interior photos look better if shot on a blue-sky, bright sun day. If your photographer can set a date days in advance and stick to them when the weather is bad, they are taking advantage of you. The schedule must slide if the sun "don't shine."
Cost - If the cost for shooting is anything under $500 for a condo, $750 for a house, or $2,000 for a complex then they are only shooting and not processing.
Great photo sessions and images can cost much more depending on the size, type, and location of the property.
Barter - If your photographer is willing to do all the work of shooting and processing great photos for the privilege of staying at your home when he does it, he isn't a professional. Sure everyone loves to go on vacation but a great travel photographer has more free stays than he can stomach.
Expert - Not everyone who says they are an expert is one. Great photographers are found by looking for great photographs. No sales pitch or self-professed expertise can make up for a lack of quality.
HOW TO CHOOSE
Now that you are ready to talk with photographers, get prices, and look at their portfolios; here is how to go about picking the very best one:
Big Screen - Be sure to look at each photographers portfolio using a very big computer screen. Not all guests have large monitors but many do. The larger screen will show you photos that are not sharp or explicitly in focus. If a photographers shots are not super clean, scratch them off your list.
Portfolio - Lastly, open a web browser, simultaneously pull up each photographer's website portfolio, and then switch back and forth. Great HDR photographs should stand out.
The difference between them and conventional (even professional) photos will be stunning.
Save your pennies until you have enough to hire an HDR expert photographer. The expenditure will pay off quickly and repeatedly with greater bookings and more occupancy. You'll make more money by spending the relatively small cost of finding a truly qualified lodging photographer.
Author: William May, Signatour Photo Team
Blog #: 0008 – 03/01/15
Sponsor: Signatours Photo Team – Perfecting how to shoot and process accurate compelling architectural photography for Inns, Resorts, Hotels and Vacation Rentals. Our Perfect-Touch program requires technical education, years of experience and the artistic skill that most profession photographers can not match. – Signatour.com
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