Bill's Bountiful Blog
May I keep you posted on my thoughts, ideas, observations, and silliness?. Am I serious? Is it relevant?. Does anyone care? Probably not much.
But in today's age of everyone has something to say, why not me? And who can blame me for jumping into to the pool? For speaking up For laying it out?
"Freedom of the press is guaranteed only to those who own one." - Thomas Wiley, Journalist
Pineapple Express - Lodging Newsletter November 30, 2025
Published: 11/30/25 Topics: Guest Behavior, Lodging Newsletter, Weather Comments: 0
The Junior High School I attended was in a very wide and large river valley, not that we really understood that as children. The building was newer (at the time) and the floor plan was laid out in a giant "E" shape with each leg of the letter being a grade - 7th, 8th and 9th. When the wide tidal type river experienced heavy flows of water, especially when the tide was in, water backed up into the neighborhoods. Read more
Sponsor: Vortex VIP –
Thanksgiving Game - Lodging Newsletter October 31, 2025
Published: 10/31/25 Topics: Comments: 0
Twenty years ago, I found myself in a 3-day, adult-child basketball game on a college campus in Spokane, Washington. With my own then too young to attend, I tagged along with my brother and his children. Little did I know what I had gotten myself into, or how that would lead to other games conducted by National Basketball Camps. (NBCcamps.com) Read more
Sponsor: Vortex VIP –
Don’t Just Sit There - Lodging Newsletter September 30, 2025
Published: 09/30/25 Topics: AirBnB, Booking.com, Expedia, Guest Behavior, Lodging Newsletter, Radio, Television, VRBO.com Comments: 0

For two decades, consumer vacation rental adoption has continued to climb, not withstanding the interruptions by 9-11, the 2008 real estate depression, and then Covid. Growth can be shown on a graph as a steady increase, but factors jostling vacation rentals have also increased.
The advent of online travel agencies (OTAs), like VRBO, AirBnB, Booking.com and others, certainly disrupted things, sometimes for the better, but not always The increase in consumer demand, resulted in an increase in homes offering their place for rental. That means more competition. Plus, Cities, Counties and States have stepped in to restrict property rental rights and, of course, charge taxes and fees, and impose unnecessary regulations.
All of the above does not mean that property owners are to avoid short term rentals. To the contrary, the niche is still a great way to buy a home you love, where you love, and outfit it as you love.
It does mean that property owners and managers are now tasked with hundreds of new duties, tasks, and requirements. Once the home is safe and sound for visitors, the new big step, is how and where to advertise. Plus, the marketing requirements of rates, onsite services, customer service and guest results.
We borrowed the word "Full Stack" from the software industry, where is means an engineer who has a complete, 100% command of all technology needed to build great applications. It explains what we do and how we do it. Very few other managers are Full Stack.
But with the industry now flat in many (but not all) destinations, property owners need a manager who says, "Don’t just stand there. Do something!" This newsletter is about what we are doing (and what others are not) to gain maximum bookings and income for property owner clients.
Lodging Newsletter by William May
Advertise on all Major OTAs and hundreds of other websites.
Local Branding websites for each destination.
Full booking website for every home.
Perfected High Dynamic Range (HDR) web-optimized photos.
Mastered panoramic and 3D tours online.
High quality in home and in community sales materials.
Significant Search Engine Optimization.
First (and still the only) to create watercolor floor plans.
Applying hotel-like yield management research and techniques.
Invest in staff who stay here decades to give stability.
Constant staff training and collaboration.
Cross advertising and selling between markets.
Include local merchants, shops and restaurants to gain readership.
Answer phones, emails, and chats long hours every day of the year.
Collect reviews from all websites to analyze, appreciate, and respond.
Local & regional tourism websites to gain bookings.
Electronic signatures on every site for easy booking.
In most industries that hustle would be plenty. But in light of the current economy, if your manager doesn’t do all those things, you lose. Plus, we add new initiatives that those other managers can’t even dream of.
Radio - Partnering with stations for direct response bookings.
Forwarding - Automating reviews to cleaners, managers, and reservation staff.
Proctoring - Directing good reviewers to Google, etc. to repost.
Canvassing - Telephoning prior guests regularly.
Orphans - Inviting before and after guests to pick up extra dates.
Boosting - Personally inviting guests back to the rental they loved.
Interviewing - Creating blogs from appreciative guests and emailing them to the world.
Outreaching - Regular meeting and greeting all businesses in the area.
These new ideas are made efficient with technology, but they spring from leaders with decades of advertising problem solving. No one else has that. So if your managers is doing most of the things in the first list above - good. You’ll make bookings and profit. But if you want more for your property, it’s time to, as the White Rabbit says:
"Don’t just stand there. Do something." (Call us today.)
Blog #: 1045 – 09/30/25
Sponsor: Vortex VIP – We have one mission - to train and support the top lodging managers offering a variety of Resorts & Vacation Rental homes. Our support services provide world-class marketing, advertising, reservations, administration, accounting and training. All combined along with onsite local managers and staff. – VortexVIP.com
Guests Say the Darndest Things - Lodging Newsletter August 31, 2025
Published: 08/31/25 Topics: AirBnB, Booking.com, Expedia, Guest Behavior, Lodging Newsletter, Radio, Television, VRBO.com Comments: 0
Every business person who speaks with customers knows that the general public can say some doozie things. Retailers can’t remember every person who comes to the cash register, but they can certainly remember those who ask too much, demand too much, and sometimes pay too little.
The vacation rental and lodging industry is no different. If you want to make a meeting of hospitality people cry from laughing, just get them started on their stories. Most are funny, some are silly, and occasionally even a little sad.
Having a customer become irritated may be undesirable if a property fails in some way - a freezer that won’t freeze, and key that won’t turn, a hot tub that is warm. What is not decipherable is when they lose their tempers over things on one could anticipate.
Although the advent of online advertising services such as Expedia, Booking.com, VRBO, AirBnB and many other "channels" increase occupancy and profit for property owners, they also encourage consumers to demand more. Guests on AirBnB are 500% more likely to be difficult than if they booked on VRBO. They are 700% riskier than if they booked directly with the management firm.
This newsletter is not to complain about those guests. It is to thank the dozens of hard working staff who must deal with the 5% of guests who are finicky, while finding joy in the wonderful thank yous they get from 95% of the public who love what they do.
Every day the attitude must be uplifting, helpful, and even overly kind to every person they come in contact with. There must be smiles and slow explanations, non-stop assistance, and downright kindness in all we do.
It’s not easy. But one small reward helps. When we look back at the darndest things guests say, we get to smile and, after further thought and reflection, we get to see that difficult guests are just another way we service the property and property owners.
Here are a few anecdotes that would have made even Art Linkletter wrinkle his nose.
Blog #: 1040 – 08/31/25
Sponsor: Vortex VIP – We have one mission - to train and support the top lodging managers offering a variety of Resorts & Vacation Rental homes. Our support services provide world-class marketing, advertising, reservations, administration, accounting and training. All combined along with onsite local managers and staff. – VortexVIP.com
Ozzy Osbourne Vacation Rentals - Lodging Newsletter July 31, 2025
By Wm. May
Published: 08/26/25
Topics: Lodging Newsletter
Comments: 0

- The Madman
- The Great Ozz
- The Prince of Darkness
- The Godfather of Heavy Metal
- The Wizard of Ozz
Author: Wm. May
Blog #: 1038 – 08/26/25Sponsor: Vortex VIP – We have one mission - to train and support the top lodging managers offering a variety of Resorts & Vacation Rental homes. Our support services provide world-class marketing, advertising, reservations, administration, accounting and training. All combined along with onsite local managers and staff. – VortexVIP.com
Jewelry Store Mentors - Lodging Newsletter June 30, 2025
By Wm. May
Published: 06/30/25
Topics: Lodging Newsletter
Comments: 0
Seasonality dominates the lodging industry. But there are business categories that have greater ups and downs. Take the retail jewelry market, for an example, where stores make 30% of their annual income in just the four-week Christmas holiday season. It’s make it or break it. Store owners like to say - Jewelry is the only object you may keep your entire life, not furniture, or houses, or cars. Jewelry fits the bill even if you can’t afford the bill. Right now, you might have the watch grandpa gave you, the bracelet your husband bought for you, or that engagement ring. Read more
Sponsor: Vortex VIP –
Tale of Two Countries - Lodging Newsletter May 31, 2025
By Wm. May
Published: 05/31/25
Topics: Lodging Newsletter
Comments: 0
This is nothing new. It happens every election cycle. When consumers are scared, they sit on their wallets. Travel is one of the first things to be cut. Everyone must eat, but no one must go on vacation immediately. But this time there is more. Read more
Sponsor: Vortex VIP – – VortexVIP.com
Actual Intelligence AI - Lodging Newsletter January 31, 2025
By William May
Published: 05/04/25
Topics:
Comments: 0
It is the news topic du jour. The development of Artificial Intelligence (AI) continues to have the tech world salivating. But has it gone too far? Is it real? Or is it hype and hysteria? The answer is yes, yes and yes. Read more
Sponsor: Vortex VIP – – VortexVIP.com
Management by Aloha at the Merrie Monarch Festival
By Wm. May
Published: 04/30/25
Topics: Dance, Hawaii, Music
Comments: 0
David Kalalaua, the last king of the Hawai’i, known as "The Merrie Monarch", is cherished for his convivial personality and for entertaining guests with his singing and ukulele playing. At his coronation, the hula (dance), which had been banned since the arrival of Christian missionaries, again becamje a cornerstone of Hawaiian culture.
For that reemergence, he is revered everywhere in Hawaii.
In Hilo on the Big Island of Hawaii, a phenomenon takes place each year, called the "Merrie Monarch Festival." The weeklong event must be seen to be understood. Residents from all the islands can watch the festivities, broadcast statewide all week, starting at 6pm and running until well after midnight.
If unfamiliar with Hawaiian culture, you may giggle to learn that there is a World Championship, an Olympics, a Super Bowl, and World Cup of the ancient art of Hula. But your smirk would disappear if you attend, because the festival is what tourism and travel have always been about - sharing culture, joy and the ways of others.
After decades of begging, finally, last month Hawaiian Gods smiled upon us, as we secured tickets to the festival now in its 62nd year. Held in Edith Kanaka’ole stadium, 4,000 attendees sit on bleachers to watch exquisite Halaus (schools) perform with grace and precision that world class ballets find hard to match.
Thursday, 13 women danced Kihiko (ancient style accompanied by chanting and drums) and later in ’Auana (modern with guitars, piano, bass and singing). It took 6 hours. Friday, men’s and women’s schools danced Kihiko.
Saturday, they danced Auana until just after midnight, when the 30 Kula Hula’s (Teachers) were introduced to thunderous applause and smiles.
Music played as the awards were presented, and then the teachers, many in their 60s and 70s, broke into spontaneous dance as 4,000 fans rose to their feet. And clapped and hooted.
Where in the world would you see 4,000 cheer so long to see people of grandparent ages dance? There is no place like Hawaii.
April 30, 2025 - Management by Aloha
- Aloha (Unconditional Love and Respect)
- Ho’ohana (The Value of Worthwhile Work)
- ’Imi Ola (The Value of Seeking Your Best Life)
- Ho’omau (The Value of Perseverance and Persistence)
- Ohana (Extended Family)
- Alaka’i (The Value of Leadership)
- ’Ike Loa (The Value of Learning)
Author: Wm. May
Blog #: 1039 – 04/30/25Sponsor: Vortex VIP – We have one mission - to train and support the top lodging managers offering a variety of Resorts & Vacation Rental homes. Our support services provide world-class marketing, advertising, reservations, administration, accounting and training. All combined along with onsite local managers and staff. – VortexVIP.com
Management by Aloha - Lodging Newsletter April 30, 2025
By Wm. May
Published: 04/30/25
Topics: Hawaii, Lodging Management, Lodging Newsletter, Vacation Rental Management
Comments: 2
A long held business concept is called "Management by Objective"; (MBO) where leaders and staff outline goals, strategies, and tactics and then work toward meeting those objectives. But Management by Aloha is something entirely different. The Merrie Monarch Festivals has mastered this art. Read more Read 2 comments
Sponsor: Vortex VIP – – VortexVIP.com
Redux: can we laugh yet? - Lodging Newsletter March 31, 2025
By William May
Published: 03/31/25
Topics: Lodging Newsletter
Comments: 0
So this newsletter is a flash-back to the April 2020 newsletter that suggested it was time for some humor. Read more
Sponsor: Vortex VIP – – VortexVIP.com
Mysterious Advertising - Lodging Newsletter February 28, 2025
By William May
Published: 02/28/25
Topics:
Comments: 0
A property owner wondered, how come her listing sometimes appears easily on AirBnB and sometimes does not? Why can’t they just put me on the top so we both make money? Read more
Sponsor: Vortex VIP – – VortexVIP.com
Discovering the Coastal Treasure: Razor Clams on the Pacific Coast
By Anonymous RazorCLammer
Published: 02/15/25
Topics: Cooking, Fishing, Razor Clams
Comments: 0
Razor Clamming on the Washington Coast Read more
Sponsor: Hi-Tide Resort – You can't get any closer to the beach than this. Comfy, cozy, modern condos at Hi-Tide-Resort on Moclips Beach WA State.
Good Manners & Questions - Lodging Newsletter December 15, 2024
Published: 12/31/24 Topics: Comments: 0
In the television mini-series "Lonesome Dove" the two lead characters elderly former Texas rangers often encounter bad people who display bad behavior, maybe if more questions had been asked, that could have been avoided. Just like in business. Read more
Brrrrrrrrrrrrrrrrrrrrrrrr!!! - Lodging Newsletter December 31, 2024
By Wm. May
Published: 12/31/24
Topics:
Comments: 0
Sponsor: Vortex VIP – – VortexVIP.com
Holly Jolly Hi-Tide Resort & New Years?
By Ron Lee
Published: 12/16/24
Topics:
Comments: 0
Santa just announced he will be flying in from the ocean directly over Hi-Tide Resort on Moclips Beach Washington. So rent one of the condos just 100 feet from the sand. Rent 2 nights and get 3. Rent 3 nights and get 5. Rent 4 nights and get 7. All in our peaceful location and if you want a fancy dinner and shops, Seabrook town is just 5 minutes away … Read more
Sponsor: Hi-Tide Resort – There is nothing really like it on the Coast of Washington State. 32 beautiful Condominimums directly out on the beach Nestled next to the Moclips River. Become one of our long-returning guests who love this place as much as we do – Hi-tide-resort.com
Give Thanks for Pumpkin Pie & Ice Cream Too
By Ron Lee
Published: 11/01/24
Topics: Cooking, Events, Goldener Inns, Hi-Tide Resort, Inns, Moclips Beach WA, Ocean Shores WA
Comments: 0
Really, how could you celebrate thanksgiving and not east on perfect Pumpkin Pie with vanilla ice cream? And what better place than to do it all at Moclips Beach and Hi-Tide-Resort.. Great seasonal rates. Great fun. Great people. You will find the it in your condo refrigerator when you arrive Don’t miss out. Read more
Sponsor: Hi-Tide Resort – There is nothing really like it on the Coast of Washington State. 32 beautiful Condominimums directly out on the beach Nestled next to the Moclips River. Become one of our long-returning guests who love this place as much as we do – Hi-tide-Resort.com
Everything Instant - Lodging Newsletter September 30, 2024
By Wm. May
Published: 09/30/24
Topics: Education, Investment, Lodging Management, Profit, Selling, Vacation Rental Management, Yield Management
Comments: 0
In the vacation rental and lodging management business, the list of duties, tasks, and obligations is long and varied. Of course, it is necessary to maintain and clean the physical properties, to assist guests in every way they may need, and to communicate with the property owners. Read more
Sponsor: Vortex VIP – – VortexVIP.com
Frozen Guests - Lodging Newsletter August 31, 2024
By Wm. May
Published: 08/31/24
Topics: Education, Investment, Lodging Management, Profit, Selling, Vacation Rental Management, Yield Management
Comments: 0
Even with a degree in advertising, a first career in an advertising agency, and decades of ad management, the study of advertising still confounds me because it is directly tied to consumer psychology. Read more
Sponsor: Vortex VIP – – VortexVIP.com
Allison & Chase Discover Family Skiing at White Pass!
By Wendy Thomas
Published: 08/06/24
Topics: Dog Friendly, Family, Interview, Mount Rainier WA, Packwood WA, Things To Do, Vacation
Comments: 0
Author: Wendy Thomas – Cowlitz Manor House, Cowlitz Manor House
Blog #: 0977 – 08/06/24
- Topics
- Aberdeen Washington
- Advertising
- AirBnB
- Art
- Behavior
- Boats
- Booking.com
- Branding
- Business
- Channel Management
- Channels
- Communications
- Cooking
- Copyrights
- Covid-19 Virus
- Crystal Mountain
- Dance
- Do It Yourself Rentals
- Dog Friendly
- Dynamic Rates
- Education
- Employment
- Events
- Expedia
- Family
- Fishing
- Football
- Goldener Inns
- Golf
- Government
- Gratitude
- Guest Behavior
- Guest Management
- Hawaii
- Health
- Hi-Tide Resort
- Holidays
- Hood Canal
- Hotels
- Housekeeping
- Humor
- Inns
- Insurance
- Interview
- Investment
- Kahler Mountain Club
- Kindness
- Leavenworth WA
- Legal
- Lodging Management
- Lodging Newsletter
- Marketing
- Moclips Beach WA
- Mount Rainier WA
- Music
- Newspaper
- Ocean Shores WA
- Online Travel Agents (OTAs)
- Pacific Beach
- Packwood WA
- People
- Photography
- Profit
- Radio
- Razor Clams
- Regulations
- Reputation
- Restaurants
- Seabrook Resort
- Search Engines (Google, Bing, Safari)
- Seattle
- Self Improvement
- Selling
- Software
- Sports
- Stevens Pass Ski Area
- Television
- Things To Do
- TripAdvisor
- Vacation
- Vacation Rental Association
- Vacation Rental Management
- Vacation Rentals
- Venture Capital
- Videos
- Vortex VIP
- VRBO.com
- WAVRMA
- Weather
- Websites
- Wildlife
- Yield Management
DETAILS: Newsletters are published for the benefit of readers. Because information changes rapidly, content may be dated by the time it arrives and further out of date over time. Reviewing old newsletters should be done understanding when it was published. Authors are invited to submit news, articles and opinions by clicking on the Submit articles link. By doing so, submitters authorize the editor to publish such submissions additional news items on this and other websites without compensation, with and without credit to and naming of the author. Once submitted articles may can not be withdrawn. The publisher accepts no responsibility for mis-information or errors submitted to it. Please report inappropriate or undesirable linked news by emailing the website.



